Are you interested in using the services of a creative business name generator? There is no doubt that using this kind of software/website is a smart idea, but we should not forget that these are automated tools and they can sometimes provide suggestions that won’t match your needs or expectations. Of course, you should also consider the expectations of your clients too. So, it is a good idea to learn more about the basic elements of good business names.

If you find out what you should be looking for in a business name, you can rest assured that you won’t make a mistake when the creative business name generator comes up with fresh ideas. Here’s a list of things that you should be looking for.

Memorable names

First and foremost, it’s crucial to stick to names that are simple and short. In this way, you will make the business name easy to remember. Using too many words and words that don’t make sense can confuse your clients and they will have difficulties remembering the name of your business.

Readable names

This characteristic is related to the first one. Business names should be simple to read regardless of the place where you are reading them (online, physical store etc.). Don’t use letters or numbers that look like they are not supposed to be there. For example, the number I is often confused with the small letter l.

Easy pronunciation

Experienced business people know that the business name must be pronounced easily. The best thing that you can do to check this is to say these names out loud. If you still have doubts, ask your friends to read them out loud. Focus on the business name suggestions provided by the business name generator that are easy to pronounce.


Of course, it would be perfect if the clients won’t have any problems spelling your business name because after all, they may want to do this when they are looking for your business website or when they are telling their friends about your business.

Avoid hyphens

This is especially useful for those planning on launching an online business. If it is possible for you, it’s best to avoid the use of hyphens. The good news is that most business name generators are providing business name ideas that don’t contain hyphens or other special symbols.

Other articles than can be interesting for you:

Creative Business Name Generator – Things to look for

What makes free logo maker software a good choice

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